On Thursday, May 12th, Second Cup Coffee Co.™ officially unveiled its first-ever café of the future in Calgary at 1919 Southland Drive SW. The new Second Cup Coffee Co.™ design reflects a new independent spirit, a commitment to the world's finest coffee, and the company’s vision to be the coffee brand most passionately committed to quality and innovation. The welcoming café revolves around the company's brand pillars of superior quality, optimism, collaboration, creativity and community, and focuses on the individual customer experience. The new café is the 12th new concept Second Cup Coffee Co.™ to be opened in Canada and represents an important milestone in the company's three-year strategic plan, showcasing the Second Cup obsession with bringing the ultimate coffee experience to Canadians.
They're bringing the true meaning of a Coffee Bar to us with their new features that include:
Slow Bar: where Second Cup Coffee Co.™ blends art and science for the
ultimate cup of coffee. This is where handcrafted beverages shine with
an interactive seating area that allows customers to connect with
baristas, hone their coffee tasting skills, and learn about coffee and
the process of making a perfect cup. The Slow Bar features an expanded
portfolio of the world’s most exceptional, specialty coffees exclusive
to Second Cup Coffee Co.™ including estate blends as well as
light-roast, limited-edition microlot beans. These coffees will be
rotated throughout the year to ensure the peak of freshness and quality.
Customers can enjoy these exceptional blends made from one of two
revolutionary brewing technologies: - Pour-Over produces a
noticeably more delicate and complex brew than conventional drip
machines. This handcrafted, customized technique is popular with coffee
- Steampunk, a ground-breaking coffee and tea
brewing system, is true theatre in motion. Artful craftsmanship meets
innovative engineering and delivers unprecedented extraction,
temperature control and thermal stability for a great coffee that can be
precisely tailored to specific tastes.
Milk Bar where dairy options are “on tap” in a fun custom design.
Multiple seating options to address needs of customers, whether they’re
looking for a private area to work, a table for visiting with friends,
or a communal experience at the Slow Bar.
At this event I was given a media gift bag that included a $50 gift card that I'm going to pass on to a lucky reader of my blog so they can go out to the Second Cup Braeside and have a fantastic experience like I had the chance to enjoy.
I'm going to be giving away this $50 Gift Card from Second Cup. Winner will be announced on Wednesday, May 25th at 10:00pm - Comment in this post to be entered to win!